Archive for September 3rd, 2013


There are a few things you can count on in early September. Kids go back to school. Some people will keep wearing white long after Labor Day. Apple will unveil a new iPhone. Thanks to Apple’s much studied “silence,” iPhone rumors are spreading faster than VMA tweets about twerking.

Here’s my take on fact versus fiction – and whether you should wait or just upgrade now:

Fact:
September 10th – two new iPhones – a faster 5S with a better camera, more storage and a fingerprint scanner for cool security features. And – bringing the bling – and phone could come in silver and gold – along with traditional black and white.
Fact:
I also buy the rumor that we’ll see a less expensive new iphone – the 5C – aimed at people choosing lower-cost Android smartphones. Those phones will likely come in a rainbow of ipod-esque colors too.

Fiction:
No iPhone 6 – designs will be evolutionary – not revolutionary. No bendable iPhone. No new iGlasses – and no iWatch to be unveiled at the September event. No giant screen iPhablet. No see-through device. And no – a new iPhone will not have a Siri who can actually do your real work – like your job – for you.

I expect the new iPhones to ship out around September 20th – if history repeats itself as it so often does in iPhone land. Another fact – the trade-in market is hot – so if you’re thinking about getting the new – new iPhone – lock in your trade-in value now through a site like gazelle. Those values typically drop the closer we get to launch.
You can read a whole lot more at www.usatoday.com/tech.

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